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CPG stands for Consumer Packaged Goods, referring to low-cost, quickly sold products like food, beverages, toiletries, and other consumables. These frequently purchased, branded items are staples for consumers.

Founder Focus

Women led, Persons of colour led, 2SLGBTQ+ led, Indigenous led, Black led, Immigrant led, Latino led

Products & Solutions

Equity Financing

Business Stages

Start up, Pre-Revenue, Growth

Backstage Capital

Less than 10% of all venture capital deals go to Women, People of Color, and LGBT founders.
Other VCs may see this as a pipeline problem.
For years, we have seen it as the biggest opportunity in investment.
Backstage Capital has invested in 200 companies led by underrepresented founders.

2236 S Barrington Ave, Los Angeles, California 90064, United States

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