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CPG stands for Consumer Packaged Goods, referring to low-cost, quickly sold products like food, beverages, toiletries, and other consumables. These frequently purchased, branded items are staples for consumers.

eQuo Launches #GoSmallCanada Campaign to Support Small Businesses Hit Hard by the Pandemic

Updated: Jul 12, 2022

Small businesses will get some big love this summer with the launch of eQuo’s #GoSmallCanada campaign.

As advocates for entrepreneurs, eQuo is challenging Canadians to come together and support small businesses online or in-store. eQuo’s #GoSmallCanada campaign is as simple as "Stop, Shop, and tell your friends".

Consumers across the country will be encouraged to share their purchases with photos or videos on social media with why that business is a must “stop and shop”. To show local pride and showcase area small businesses during this busy tourist season, shoppers are asked to tag their favourite small business and use hashtags #GoSmallCanada and your #city or #town. We all have small businesses and founders that we love. It's time to love them back.

eQuo’s #GoSmallCanada campaign is being kicked off by former Waterloo, ON mayor, Brenda Halloran who is issuing her own challenge to fellow mayors, past, present, and incumbent, to Go Small. “Every street in every city and town across Canada deserves a thriving small business community,” says Halloran. “They are the backbone of our economy. I know my fellow mayors believe in small businesses, too. That’s why I’m leading #GoSmallCanada. I believe in our entrepreneurs and know that their success is our success. I want to challenge every mayor to join this campaign.”

By sharing your local pride on a National level, you can help support small business and every founder who has created a #hiddengem for you and your community.

Shyra and Rye Barberstock, co-founders of Okwaho Equal Source, an Indigenous social purpose enterprise in Tyendinaga Mohawk Territory, are joining the #GoSmallCanada campaign as co-leaders to support Indigenous small businesses and communities.

“Together, we can show how big small businesses can become when they have the support of their community,” says Shyra. “Creating an inclusive Canadian economy begins with understanding the role we must play in promoting and practicing a culture of reconciliation. Real reconciliation begins with collaboration, cooperation, and economic prosperity. Initiatives like the #GoSmallCanada campaign contribute to economic reconciliation by providing Indigenous (and small) businesses with a national platform and access to new markets.”

So, whether you are staying local this summer or travelling elsewhere in Canada, we’re encouraging Canadians to share their favourite small business to show that any small purchases or investments can make change on a large scale.

Join us. Together, we can prove that small is powerful, and even small purchases, when added up on a National level, can make a big difference for small business.

If you would like to become involved in this movement, reach out to us at Let's support our entrepreneurs, and show them that you're never too small to make a big difference.

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