I collaborate with ambitious start-ups and small businesses in both B2C and B2B sectors, helping them leverage marketing to establish themselves as category leaders. My approach is rooted in the 3D process: Define - a strategic blueprint informed by understanding consumers, competition, brand, and culture; Discover - uncover critical insights and narrative structures; and Decipher - innovative tactics to drive acquisition, engagement, and conversion, along with a Functional Marketing Framework to nurture audiences at various decision-making stages.