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CPG stands for Consumer Packaged Goods, referring to low-cost, quickly sold products like food, beverages, toiletries, and other consumables. These frequently purchased, branded items are staples for consumers.

PR Strategy

In an age of media saturation, who, what, and how you reach people makes a difference. We'll craft your strategy and message to make sure your brand stays top of mind.

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Event Planning

Whether it's a small holiday party or a large scale formal conference, we're here to plan and execute so that your event is the toast of the town.

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Communication Strategy

From internal to external communication, our team will guide you on how your values, core products, team and ads reflect the brand across the board. Don't worry about the details, we'll scour and do the updates on the website, social media and presentations to make sure it's all aligned.

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Visual Branding

A picture is worth a thousand words, we make sure that those thousands of words reflect your brand. We help you create (or upgrade) a visual guide that reflects the core identity and values of your brand.

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Merchandise & Branding

From client gifts to PR show stoppers, we can design, source and package branded merchandise that will wow and impress.

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Campaign Creation & Implementation

Our specialty! We love out-of-the-box, unusual and guerrilla marketing campaigns. From proposal to launch, we'll take care of it all. We're here to help you make a big splash and be remembered.

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Market Analysis & Brand Audit

Are you reaching the right audience? Who is your right audience? What should be your target market next? Does my messaging make sense for my market and audience? If you're plagued with these questions, we're here to make sure they're answered and backed up by rigorous data.

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Social Media Management

Whether it's strategic content planning, or visual design and creation, we'll ensure your brand is in front of those who matter with the visual appeal it deserves.

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Go-To-Market Planning

You've come up with an idea, maybe even created your product, now leave the rest to us. We'll plan your product launch as well as structure the plans for the first year of sales that reflect your company and goals.

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Full 360 Marketing Services

We step into your company as your acting marketing department. From product marketing, marketing strategy, and budgeting to social media, PR campaigns, and events, we take full responsibility for all aspects from A to Z.

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Products & Services

Our company offers the following products and/or services. 

Expert Areas

Branding, Merchandising, Social Media, Paid Media, Wix, UI/UX, Advertising, Marketing

Affiliate Offer

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Serving

B2B

Industry

Consulting

Founder Composition

2SLGBTQ+ led, Immigrant led, Women led

On Point Agency Inc

To the point, bespoke marketing solutions.

Just like your fingerprints, your marketing strategy and needs are unique to your business. There is no one size fits all solution. We're here to support your business. Whether your business is looking for a-la-carte solutions or a complete marketing takeover, we can adapt to your needs.

Creativity, data and a pulse on trends, we're here to help you get your brand, product and message across to the right target market.

Reach out with your questions, requests and upcoming needs. Find out more about our services on our website.

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