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CPG stands for Consumer Packaged Goods, referring to low-cost, quickly sold products like food, beverages, toiletries, and other consumables. These frequently purchased, branded items are staples for consumers.

Expert Areas

Creative, Media & Design


Adderley, a sole propriator branding and marketing agency, perched atop the rich experience of Gerard's 26-year tenure in the vibrant Toronto advertising and Investor Relations landscape, emerges as a true force to be reckoned with. With expertise spanning diverse sectors such as consumer, retail, finance, B2B, and particularly capital markets, as well as the health and wellness domains, Gerard has solidified his reputation as a seasoned professional.

Throughout his distinguished career, Gerard has proudly served an array of clients, including Cadillac Fairview malls, Ontario Lottery, TD, Shoppers Drug Mart, Amgen, Pfizer, Lilly, and Boehringer Ingelheim, among others. These notable partnerships have resulted in impressive outcomes and a lasting imprint on the industry.

At Adderley, we embody this exceptional legacy, leveraging Gerard's wealth of knowledge and achievements to deliver unparalleled branding and marketing solutions. With a track record of success and an unwavering commitment to leaving a mark, we strive to create memorable experiences and achieve transformative results for our clients.



Toronto, ON, Canada



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