CPG stands for Consumer Packaged Goods, referring to low-cost, quickly sold products like food, beverages, toiletries, and other consumables. These frequently purchased, branded items are staples for consumers.
Expert Areas
Creative, Media & Design
Arivano
I am the founder, CEO, and managing director of Arivano—a company that helps you develop your brand and create a strategic, catchy marketing strategy, one that will capture the attention of your target audience. What prompted me to start Arivano?
Well, when I first began my career in marketing, I learned that almost all companies fall into two categories:
Company A believes it’s beneficial to reach out to a vast audience. Why? They haven’t discovered their ideal clients.
Company B knows its target audience, but they have no idea how to build a sustainable, long-lasting relationship with its prospective customers.
After analyzing Company A and Company B, I discovered this reality:
Most companies waste thousands of valuable dollars on creating useless marketing schemes to try and reach out to an audience they haven’t researched, or they put endless hours into attracting the wrong audience. It’s time for these companies to adopt intelligent, well-researched marketing plans, but it’s going to take a creative and innovative mindset to develop a unique and attractive strategy.
Did you know that it only takes six seconds to capture the attention of your audience? Imagine the number of images, advertisements, and captions catching your attention on a daily basis. We more than likely come across thousands of different messages while we scroll through the various social media platforms.
You only have six seconds to build a relationship with your client. What will you do to stand out from your competition? What will you do to capture the attention of your desired audience?
We can help. Our mission is to shape the future of modern sales and optimize the way entrepreneurs engage with their audience in a digital world. My experience paired with my desire to help Company A and Company B research, strategize, create eye-catching advertisements, generate great ROI, and build long-term relationships has helped several businesses go from struggling to successful.
I founded Arivano, a strategy-first approach marketing agency, with the hope of helping small businesses like Company A and Company B find success.
How does Ariavano work? We designed a 4-part communication framework that helps companies capture their audience's attention through intelligent, simple messages. If you have a smart marketing plan, your revenue will increase, and your business will have a stronger chance of standing the test of time. What’s our three-part communication framework?
Part one: market research and Marketing strategy
Part two: develop an irresistible offer your target customer simply cannot refuse
Part three: apply your brand personality to all customer touchpoints
Want more leads and sales? We offer done-for-you and done-with-you services
Paying for what you are getting is the dream of any client buying advertising and we can help you achieve that.
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