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CPG stands for Consumer Packaged Goods, referring to low-cost, quickly sold products like food, beverages, toiletries, and other consumables. These frequently purchased, branded items are staples for consumers.

Expert Areas

Branding, Marketing, Marketing Automation, SEO, Advertising, Business Strategy, Graphic Design, Paid Media, Social Media, Web Strategy and Development


Sean Mathews Consulting

I collaborate with ambitious start-ups and small businesses in both B2C and B2B sectors, helping them leverage marketing to establish themselves as category leaders. My approach is rooted in the 3D process: Define - a strategic blueprint informed by understanding consumers, competition, brand, and culture; Discover - uncover critical insights and narrative structures; and Decipher - innovative tactics to drive acquisition, engagement, and conversion, along with a Functional Marketing Framework to nurture audiences at various decision-making stages.

Immigrant led, Persons of colour led




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