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CPG stands for Consumer Packaged Goods, referring to low-cost, quickly sold products like food, beverages, toiletries, and other consumables. These frequently purchased, branded items are staples for consumers.

Founder Focus

Products & Solutions


Business Stages

Pre-Revenue, Start-Up, Growth

Ontario Centre of Innovation

Ready 4 Market (R4M) is Ontario’s leading pre-seed investment fund. Through the fund, OCI co-invests with angel and other investors in early-stage Ontario-based start-ups with competitive IP commercializing transformative technologies to support their growth into scalable businesses. This investment de-risks the opportunity, helps the start-up become investor and customer ready, and attracts private sector co-investment and follow-on investment.
-Intellectual Property from an Ontario-based academic institution or part of a Campus Incubator/accelerator at Academic Institutes (Companies with their team /IP origins at a university (“university spin-out”), college or research hospital are also eligible, even if not campus affiliated.)
-Incorporated for no more than five years (Ontario or Canadian for-profit incorporation) and have principal operations in Ontario.
-Companies that have raised less than $1 million in third-party capital are eligible for their first R4M investment.
-OCI supports early-stage companies that are raising pre-seed and seed investments (total round sizes range from $500,000 to $2 million).

325 Front Street West suite 300, Toronto, Ontario M5V 2Y1, Canada



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