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CPG stands for Consumer Packaged Goods, referring to low-cost, quickly sold products like food, beverages, toiletries, and other consumables. These frequently purchased, branded items are staples for consumers.

Founder Focus

Products & Solutions

Equity Financing, Debt Financing, Other

Business Stages

Start-Up, Growth, Expansion, Mature


With the support of FedDev Ontario and the Government of Canada’s Jobs and Growth Fund, NCFDC has launched thriveFORWARD to accelerate industrial investment in innovation capital across southern Ontario. By making forward investments in the talent, technology and industries of the future, we can enhance entrepreneur-led growth in strategic sectors and across multiple priority pathways.

Eligible projects include the commercialization of innovation or the adoption of an innovation by a startup or SME, prioritizing critical sectors, diverse organizations and equity-deserving entrepreneurs that are investing in clean inclusive growth. Funding amounts and conditions vary in each case (see below). For more information about diversity, equity and inclusion, we encourage entrepreneurs to explore GBA+ and the Government of Canada’s 50–30 Challenge, as well as supplier diversity via our partner, CAMSC.

The thriveFORWARD initiative will help participants future-proof their businesses, build resiliency and prepare for long-term growth by transitioning to a green economy, fostering an inclusive recovery, enhancing competitiveness, and by creating jobs across southern Ontario.

Now is the time to innovate, grow and thriveFORWARD.

Venture13, 739 D'Arcy St, Cobourg, Ontario K9A 0H6, Canada



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