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CPG stands for Consumer Packaged Goods, referring to low-cost, quickly sold products like food, beverages, toiletries, and other consumables. These frequently purchased, branded items are staples for consumers.

Messaging & Positioning

Reviewing documentation, external analysis + competitive research

Messaging Workshop Positioning

Target market identification, segmentation, and persona development

Customer research: 5 customer interviews, culminating in a Customer Journey map

Value propoposition


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