Plum began as an extraordinary idea in 2012 to commercialize the extensive body of academic research in Industrial - Organizational Psychology to help companies reveal people’s true potential.Plum raised a $4.2M Seed round in October 2019 (just months before the COVID-19 pandemic hit) and then built a brand-new talent management platform that launched in October 2020. In just six months since that launch, Plum won multi-year enterprise deals that include international rollouts with the likes of Sitel, Whirlpool, and a top 5 US Bank. Caitlin shares her founder journey including some of the challenges she's faced as a woman, her advice to fellow female founders, what keeps her up at night and what she's most proud of accomplishing so far.
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