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CPG stands for Consumer Packaged Goods, referring to low-cost, quickly sold products like food, beverages, toiletries, and other consumables. These frequently purchased, branded items are staples for consumers.

Stronger Together Founder Chat with Caitlin MacGregor, Plum

Plum began as an extraordinary idea in 2012 to commercialize the extensive body of academic research in Industrial - Organizational Psychology to help companies reveal people’s true potential.Plum raised a $4.2M Seed round in October 2019 (just months before the COVID-19 pandemic hit) and then built a brand-new talent management platform that launched in October 2020. In just six months since that launch, Plum won multi-year enterprise deals that include international rollouts with the likes of Sitel, Whirlpool, and a top 5 US Bank. Caitlin shares her founder journey including some of the challenges she's faced as a woman, her advice to fellow female founders, what keeps her up at night and what she's most proud of accomplishing so far.



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