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CPG stands for Consumer Packaged Goods, referring to low-cost, quickly sold products like food, beverages, toiletries, and other consumables. These frequently purchased, branded items are staples for consumers.

Barry Hillier

CEO, Founder

Meet Barry Hillier, a trailblazer in the world of Consumer Packaged Goods (CPG), armed with a stellar resume and a knack for turning brands into legends. With a laundry list of successes under his belt as the co-founder and Chief Marketing Officer (CMO) at Kebaonish, and a key player at eQuo, Barry has mastered the art of blending innovation with a deep commitment to social responsibility.
Barry’s journey reads like a who’s who of the CPG world, having left his mark on influential brands such as Axe, Sunlight, Skittles, Juicy Fruit, and more. With a resume that boasts heavy hitters like Home Hardware, Vaseline, and even Dairy Farmers, Barry brings a level of expertise and insight that’s as rare as a unicorn in the CPG sector.

At Kebaonish, Barry’s leadership has been nothing short of transformative. He’s crafted a brand identity that not only pays homage to Indigenous heritage but also champions sustainability and social inclusion. From culturally resonant coffees to teas that tell a story, Kebaonish is rewriting the playbook on what it means to be a socially conscious brand.

But Barry’s impact doesn’t stop there. He’s a vocal advocate for diversity, throwing his support behind movements like #visiblemajority and using his role at eQuo to empower entrepreneurs from all walks of life.

And let’s not forget about the dream team Barry has assembled at eQuo. With experiences at giants like Unilever, Mother Parkers, and Kraft, this crew brings unparalleled insights and expertise to the table. Together, they’re paving the way for a new era of CPG innovation, sustainability, and success.
So, if you’re ready to take your brand to the next level, Barry and the team at eQuo are here to help you unleash your full potential. Let’s rewrite the rules of the CPG game together.

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