CPG stands for Consumer Packaged Goods, referring to low-cost, quickly sold products like food, beverages, toiletries, and other consumables. These frequently purchased, branded items are staples for consumers.
Expert Areas
Consulting
Arcompany
As a seasoned digital strategist, author, tech geek and data junkie, Hessie has spent the last 18 years on the internet at Yahoo!, Aegis Media, CIBC, and Citi, as well as tech startups including Cerebri and OverlayTV. Hessie saw things change rapidly when search and social started to change the game for advertising and decided to figure out the way new market dynamics would change corporate environments forever: in process, in culture and in mindset. She launched ArCompany in social intelligence, AI readiness and research.
Today, Hessie consults as a startup advisor, and in specific areas in data privacy, business strategy, & investment readiness.
Persons of colour led
B2B
