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CPG stands for Consumer Packaged Goods, referring to low-cost, quickly sold products like food, beverages, toiletries, and other consumables. These frequently purchased, branded items are staples for consumers.

Peyvand Melati on the changing investing landscape in Canada

We are growing significantly and I think in Ontario we had about $7 billion in VC investment last year, which is very, very encouraging.

But the devil is always in the detail. So if you look at these large investments, you see that 70% to 80% of it is in Series B Series C large investments. This indicates that again, the risk tolerance is not there for early stage companies that are essential.

The engine of our ecosystem for small business and startups only gets a very small portion of these large VC investments.

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