Welcome to eQuo!

We're on a mission to support small businesses and the Founders who are the backbone of our economy. Further, we are dedicated to ALL entrepreneurs, regardless of sex, age, ethnicity, religion, sexual orientation, or disability.

Under eQuo's #GoSmallCanada umbrella, we are continuing to build the first inclusive platform to help small businesses find the support, funding, investors, capital, and customers that they need to grow.

We recently launched a community Slack channel and are almost ready to launch both the eQuo small business directory and small business gift guide.

Small businesses have been the backbone of our communities forever. Isn’t it time to share the love and become the cheerleaders and advocates they need right now. 

#GoSmallCanada is a movement we've created to support small businesses where it will help them the most; at the cash register. 

We’re challenging Canadians to come together and support small businesses across the Country by leveraging our business directory and gift guide to find the products and/or services they want and then sharing your purchase on social media to spread the word to your network . Together, let’s show how BIG small businesses can become when they have a little help.

When we band together and choose to buy from our favourite small businesses, even the smallest purchases add up. Search eQuo’s GoSmall business directory for businesses, products, or services and find perfect gift for the holidays within our small gift guide. 


For anyone looking to support specific communities, you can also search businesses by founder composition. For instance, find businesses that are LGBTQ+ led, black led, Indigenous led, Latino led, women led, immigrant led, POC led, or persons with disabilities led. 

Your purchases can become even more powerful when you share those #hiddengems for other consumers to discover on social media. 

It’s easy… 

  • #Find businesses, products and services through our #GoSmallCanada business directory and/or our #GoSmallCanada Gift Guide. 

  • #Shop online or in-person. 

  • #Share your experience on social media to spread the word.


#Find. #Shop. #Share.

How do I #GoSmallCanada?

"Canada, let's build the BIGGEST small business movement ever!

I’m a small business, how can I participate?

There are a number of ways you can take advantage of eQuo's #GoSmallCanada initiatives. You can create an account with us and add your small business to our small business directory and/or gift guide to get in front of customers looking to support small businesses. Click the login button at the top left of this screen to get started.


We’ve also created some downloadable assets you can print and post in your shop window, on your site and across your social platforms so your customers are in the know and can help your business grow.

I’m a Professional Business Association that supports small businesses in my community. How can we get involved?

We’ve got you covered as well! You can create awareness of the #GoSmallCanada campaign amongst your membership with the assets we’ve created below. 

How can I find out more about eQuo?

Visit the about us section here on our website in the navigation above, click on our social media icons at the bottom of this page or email us at start@equoshift.com

How can I become involved as a Sponsor, Partner or Investor?

We always love to hear from like-minded individuals that support small businesses across Canada. Please reach out to us at start@equoshift.com. We would love to work with you and can explore options throughout our various platforms.

It’s up to you how you’d like to activate, but we’re here to support.

Click on the left or right arrows on the image below to peruse some of the assets available for download; and if there’s something we haven’t thought of, just ask!

Send us a note start@equoshift.com and we’ll see what we can do.

#GoSmallCanada FAQ