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CPG stands for Consumer Packaged Goods, referring to low-cost, quickly sold products like food, beverages, toiletries, and other consumables. These frequently purchased, branded items are staples for consumers.

Stronger Together Founder Chat with Tianna McFarlane, Heal in Colour

When Tianna McFarlane was preparing to go on vacation in 2019, she tried to find bandages to make a gash on her leg look inconspicuous. She quickly came to the realization that there was no bandage available that would match her brown skin in Walmart or in Shoppers Drug Mart. After almost two years from inception to creation, during which McFarlane got in touch with manufacturers in China and partnered with a graphic designer, Heal in Colour launched.

In this chat, Tianna talks about how she began her founder journey, what surprised her most along the way, what it takes to grow a company, her advice for other founders and what the future looks like for her.

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